100 Yen Sushi

837 Words4 Pages
@What features differentiate 100 Yen Sushi House and how do they create a competitive advantage? Though there are many fast food restaurants in Japan, but due to some remarkable product and service differentiation, 100 Yen Sushi House has created it’s unique brand name of “Most Productive Operation in Japan”. 1. Production-Line Approach: * In 100 Yen Sushi House the customers are always included in the production line. Customer can enjoy observing the cooks preparing Sushi can make their soya sauce as per their own choice and enjoy watching train of food revolving on the conveyer belt. This creates a good competitive advantage for them. 2. Pull approach: * Pull system applied by the company instead of Push system also give competitive advantage to them. The rate at which customers enter the restaurant, remove dishes from the food train, and leave the restaurant determines the flow of the delivery process. This allows them to match the preparation of particular foods to the demand for them, thereby eliminating waste. 3. Cozy environment: * The very cordial environment with greetings by every employee of the restaurant while entering and going out gives a different feeling to customer. Active participant of all the employees, including the owner makes the environment feel cozy therefore giving themselves a competitive edge. 4. Price: * The flat 100 Yen cost for every item is also giving them competitive advantage. The idea to vary the quantity not the price is the major differentiation. Similarly, their simple process of customer billing by just counting the used plates and multiply by 100 is also a very unique and competitive approach. 5. JIT and Quality control system: * The company’s Just-in-Time (JIT) approach to buy fresh fish several times a day without any inventory and
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