Sometimes, the staff exchanges the product with a different size that is suitable for them and whether it makes them happy. In addition, Primark is an outstanding retail company, so the customers would want their staff to have good product knowledge, someone who knows the idea of what they customers like and don’t like. So therefore, it benefits the customer to trust the staff and they would have a good understanding with negotiating with the offers such as ‘sales reduction, which is quite useful in a business. How effective customer service benefits the organisation Great customer service makes your customer feel that you care about developing in long term relationship that means you are not only make more sales, however it does benefit the business in different ways , such as : Repeat
Additionally, the author describes that hiring only those with good looks can run into antidiscrimination problems. Greenhouse concludes by suggesting that hiring for image leads to the increased prices of product, increased sales of products, and can give the impression of authenticity which eventually leads to what businesses want, profit. Whether retailers should hire only who project certain image it might be morally wrong or not is a provocative question. After considering the evidence presented in Greenhouse’s article and my own experiences, I can fully support retailers company hire only attractive applicants. I am opposed to companies hiring applicants based on their physical appearances in part because hiring good looking people is an advantage to the company, it shows how people are treated differently based on their appearance.To illustrate, Mr. Serrano, a former Abercrombie and Fitch employee emphasizes that, “We were supposed to approach someone in the mall who we think will look attractive in our store.” (p2).
Functional and Dysfunctional Aspects of Flat Panel’s Culture and Reward System Flat Panel’s culture and rewards system exhibited a number of functional elements that led to a “high degree of company loyalty.” Employees prided themselves on the firm’s innovative reputation, impactful products, and spirit of comradery (fostered by the ‘Nerd Olympics’). Additionally, the paternalistic culture created a family feel, where employees were welcomed to approach leaders through an open door policy. Finally, the rewards system in place attempted to provide transparency to compensation decisions via the salary matrix. However, some of the elements that suggested a positive company culture were also highly flawed. The paternalism and the rigid hierarchy it caused led to extreme inefficiencies.
A04- RECRUITMENT Job advert Fit for purpose The good points about the job advert are that it looks consistent because it has the same font throughout. The impact this has is that it makes the document more appealing and attracts candidates leading them to applying for them job. If it wasn’t the job advert would not look attractive and not many candidates would apply for the job meaning Topshop can lose out on potential candidates that can help Topshop develop and increase profit. It has the business logo which tells candidates who the business is and it makes the document look professional. The impact this has is that candidates find the document more appealing leading them to reading the advert and if they think they are suitable for the job they will apply for the job.
The frequent shopper program can become an effective tool in the attraction and retention of loyal customers. Rewards that can be traded for luxury items will have a great influence in customer loyalty and attracting new customers. A positive response from the public is important and in order to ensure that response, Kudler Fine Foods must find and develop a proactive way to approach the public’s privacy concerns. Preventing conflict with consumers regarding personal data and how it will be used is simply fixed by keeping the consumers aware of just how it is being used. The number one concern for Kudler Fine Foods must be security and privacy of their consumers’ personal
The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON. By using her beauty it gives the product credibility and it manipulates people because a famous person is being used and one immediately assumes that the product must be good. Furthermore, alliteration is used. Susan Sarandon’s initials match the initials of the title “Star Style” people will be more compelled to buy the product because she uses it and especially because the words confident and charismatic are used to describe her, again alliteration is shown. The REVLON advertisement use of rhetoric appeals to those who know who Sandra is and like
Competitors – they will be only interested if the Business means “ASDA” is not doing so well as this will mean more business for them , because they are offering the same services within the same area. They can use the financial statement of “ASDA” as a “bench mark” for their own performance. Owners- they are the most important stakeholders, because they have established the business and they devoted a lot of their time for the company success. They are the stakeholders, who have the higher interest for the business to raise on profit and value. Employees and Managers- their interest is that the company provides them with decent live hood.
Their interest is to see the profit they make increasing and the value that the business has rising. Like other stakeholders they want to business to have a good reputation and to grow. Pressure groups the business on making decisions which help defend the environment e.g. Green peace and friends of the world. Environment concerns are important for pressure groups so they try brought onto the business and also protest against the businesses.
Business Research Report The Positive Aspects of Ethical Business Practices Assessment Code: RWT1 Student Name: Lauren J. Williams Student ID: 268329 Date: November 26, 2013 Mentor Name: Ms. Chevon Cooke TABLE OF CONTENTS Executive Summary 3 Introduction 4 Research Findings: Ethics Programs Can Help Guarantee Corporate Compliance 5 An Ethical Workplace Boasts More Satisfied and Efficient Employees 6 Positive Media Attention Leads to Consumer Confidence…………………………………………………………………..7 Recommendations 8 Conclusion 9 References 10 Executive Summary The purpose of this report is to provide a thorough analysis of our company’s current ethical standards and the consequences that we will incur if we refuse to implement a more ethical and socially responsible way of doing business. I have thoroughly analyzed current federal and state laws in comparison to our company’s current business methods. Results of my investigation indicates that we are exposing our company to both criminal and civil penalties, spending needless money on training new employees instead of retaining current ones as well as failing to provide a positive consumer perception via media outlets.
Essentially, a company that has a strong, moral (ethical) foundation will generally conduct business in a transparent and trustworthy fashion. From a marketing perspective, the messages will likely follow the lead of the executives and will be presented to consumers in a transparent fashion. For example, Costco Wholesale has created an environment that is known for taking care of its members on all levels. On its website, Costco’s Code of Ethics states four things: obey the law, take care of our members, take care of our employees and respect our suppliers (Code of Ethics, n.d.). By being transparent in its business practices, marketing their services ethically, and standing behind their code of ethics on all levels, Costco has created a level of trust with their members and ultimately, meets its goals with its